Personally speaking, I have no idea how many fairs I have attended or taken part in my professional life, but, events in Libya always give you an adrenaline effect. I had to recover for three days at home after we declared the game over at Libya Build Benghazi last week. With Pharma Libya and Restaurant and Food Show I think I saw go around between 13.000 to 20.000 people moving inside the new Sid Faraj Convention Center.

I have no idea how many hands I have shaken doing business at the Blend Plants booth or meeting people at the Italian Libyan Chamber of Commerce Rome/Italian Embassy booth. Blend Plants was part of the Italian Pavilion and I suppose all came back with positive feedback. One Italian company is very close to signing a billion euro contract for a strategic plant.

But, It was an amazing experience to sit at the ILCC/Embassy booth for a while, where I had the chance to display the Italian flag. I have no idea how many people passed, looked at me, saw the flag, saw the ILCC Logo on the walls, looked at me again...and in a very polite and sometimes shy way asked: What do you do?

It might be considered a very stupid question if you come to a country just to sell...like the Chinese. In this question, there is all the curiosity of a country, people, entrepreneurs, businessmen, men and women, and new generations, to know and grow. You come to the fair, and this is a concept that I made a sort of mantra in my profession, to get knowledge, new technologies, to meet people that can help to close the gap between my experience and theirs. To digest new ideas that can help me and my family and company to have a better life.

And you understand that your country, Italy can do a lot. One of the last meetings was with two ladies, a professor and the principal of a private school in Benghazi. They were there at Libya Build,(construction sector) to talk with someone from Italy, about their Montessori teaching method. And they found the answer. Through President Colicchi we found an Italian school in Italy eager to start cooperating with the Benghazi school.

This is because Libya Build is considered a sort of Piazza di Spagna for Libya. Thanks, Paolo Biglieri for giving me the chance to be there.Thanks to Firas, Maged, and Giuseppe for their professional support during the event.Thanks to Nicola Colicchi, Luigi D'Aprea, console De Luigi, and last but not least, to H.E. Alberini for his two-day visit that gave a very high profile to the Italian Pavilion a few days later the Italian Libyan Forum in Tripoli.

SEE YOU IN TRIPOLI ON MAY 12th-15 2025 FOR LIBYA BUILD TRIPOLI!!!